Strengths and Limitations to Research Design and Methods

Strengths and Limitations to Research Design and Methods Carly Reid Abstract Assess the strengths and limitations of each of the research designs presented in Weeks 2 and 3. Recommend a quantitative design for your research plan. Include a rationale for why that design would be most appropriate. For the designs that you did not choose, state why each one is not appropriate for your research questions, hypotheses, and variables. Support your work with references to the literature. Experimental Design Strengths Experimental designs sets the precedence for being the first standard prototypes for researchers. Researchers can regulate independent variables and dispose of superfluous variables more so than other research design methods. With the ability to manipulate contact to independent variables experimental design allows a researcher to conclude causal relationships within the design. With the ability to watch cause and effect and the influence of the independent variable on the dependent one. (Fort-Nachmias Nachmias, 2008) Since the conditions are controlled in experimental design this permits duplication that allows the researcher to authenticate their results. New research is contingent upon experimental design methods because when this research experiments are replicated it allows other researchers to have confidence in a study’s results. (Fort-Nachmias Nachmias, 2008) Experimental Design Limitations Experimental design strives to remove or governs extraneous variables yet this may not always be probable. Especially when the study has to do with real world situations since it’s next to impossible to replicate a natural environment; this weakens external validity. (Levy, Ellis, Cohen, 2011) When dealing with the selection process it may not be random which is necessary to control variables. Samples sizes may not me indigenous of a wider population making results too general to the population of interest. (Fort-Nachmias Nachmias, 2008) This methodology can prove to be unethical or impossible to apply arbitrary treatments to patients and or control populations. Quasi-Experimental Design Strengths A quasi-experimental designed studies lets researchers examine behavior in ordinary situations that aren’t ordinarily pliable to experimental designs. The external validity is increased when using natural samples. (Fort-Nachmias Nachmias, 2008) In this week’s assignments Marques and Lima (2011) studied the effects of living in industrial neighborhoods. Marques and Lima (2011) took a look at how living in an industrial neighborhood can psychologically effect its inhabitants. Since the researchers didn’t use random assignments to compare groups this would be considered a quasi-experimental design. Marques and Lima were unable to control where those they were studying lived. Researchers who create comparison groups through a non-random methods comparing groups are using quasi-experimental design. Quasi-experimental design is a substitute for experimental design since experimental design uses random assignment to groups. For instance a researcher may inquire of the differences of participants in the groups due to gender, marital status, age, or education level. In this particular article the difference was years of residing in a particular town. There was no other significant difference in the four samples. (Marques Lima, 2011) Quasi-Experimental Design Limitations Since quasi-experimental design doesn’t use random selection to allocate assignments to participants to comparison groups, the person conducting the research must be mindful of how the non-random selection process might affect the study results. (Shannon, Goldenhar, Hale, 2001) When determining the differences between groups with factors like age, socio-economic status, gender, marital status, education level or other differences a researcher might want to know if there are intrinsic differences. As a researcher it is important to take into account these differences since they could possibly affect participant responses to the support group to which they are linked. (Shannon et al., 2001) It is also important to note that these differences must be accounted for and detailed for statistical analysis. (Shannon et al., 2001). Unchosen Research Designs Experimental Design Quasi-experimental versus experimental differs in that experimental always uses a control group to which research participants are randomly assigned, given treatments executed by the researcher, and followed by an assessment of the effects of treatment. (Levy, Ellis, Cohen, 2011) Experimental designs measure the connection between the independent and dependent variables of which researchers have complete control of independent variable’s effects on the dependent variables. (Fort-Nachmias Nachmias, 2008) Cross-Sectional Design Cross-sectional deigns surveillances and uses random sampling of research participants and tend to be connected to survey research. (Fort-Nachmias Nachmias, 2008) Information is recorded from the survey without manipulation of variables or exposure of groups to a single treatment. Cross-sectional research designs can give researchers a nominal tool to examine many individualities concurrently like age, gender socio-economic status between the supposed group that is participating in a researched activity and the group that isn’t. This design is descriptive rather than causal. Experimental design manipulates variables unlike cross-sectional designed research. My Research Design for Quantitative Study The point of my study is to define the individualities of a sample of young caregivers of Alzheimer’s and dementia patients between the ages of 28 and 40 to conclude the effects of self-esteem and familial support on stress management. The sample will be made up of caregivers responses to a flyer announcement for participants displayed at a local Adult Daycare center. Contingent on the number of responses, all, or an unsystematically selected number of participants will be carefully chosen. This population was chosen because of the supposed impact of stress on younger Alzheimer’s/Dementia caregivers. The survey design will be a self-administered questionnaire for the data collection in this study. The partiality for survey design is steered by the necessity to gather caregiver responses concerning the personal experiences of these younger caregivers in demanding circumstances with concern to their use of self-esteem and having familial support. The survey tool used was designed specifically for this research. The dependent variable in both hypotheses is the management of stress. The independent variables are self-esteem and familial support. The survey content is designed to identify to what extent participants utilize their family networks. The survey will also ascertain how their self-esteem is effected in stressful situations as a caregiver. The data will be analyzed and interpreted reporting the results of the returned surveys as well as the amount of the non-returned surveys. A wave analysis will be utilized where we will examine returns on select items week by week to determine if average responses change from beginning to the end of the process. (Creswell, 2009 pg. 152). Descriptive analysis will be provided for the independent and dependent variables in the study and will identify the means, standard deviations, and range of scores for these variables. (Creswell, 2009 pg. 152) An analysis of variance will be applied to make contrasts between the independent variables. (Creswell, 2009 pg. 152) References Burger, J. M. (2009). Replicating Milgram: Would people still obey today? American Psychologist, 64(1), 1-11. doi:10.1037/a0010932. Creswell, J. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd Ed.). Thousand Oaks, CA: Sage Publications. Frankfort-Nachmias, C., Nachmias, D. (2008). Research methods in the social sciences (7th ed.). New York: Worth. Levy, Y., Ellis, T. J., Cohen, E. (2011). A Guide for Novice Researchers on Experimental and Quasi-Experimental Studies in Information Systems Research. Interdisciplinary Journal Of Information, Knowledge Management, 6151-161. Marques, S., Lima, M. L. (2011). Living in grey areas: Industrial activity and psychological health. Journal of Environmental Psychology, 31(4), 314-322. doi:10.1016/j.jenvp.2010.12.002 Shannon, H. S., Goldenhar, L. M., Hale, A. R. (2001). Chapter 4 Quasi-experimental and experimental designs: More powerful evaluation designs. In L. S. Robson (Author), Guide to evaluating the effectiveness of strategies for preventing work injuries: How to show whether a safety intervention really works. (pp. 29-42). Cincinnati: NIOSH. Trochim, W. M. (2006). Quasi-experimental design. The Research Methods Knowledge Base. Retrieved December 21, 2013, from http://www.socialresearchmethods.net/kb/quasiexp.php

Rips Character and Symbolism in Washington Irvings Rip Van Winkle Ess

Rip's Character and Symbolism in Washington Irving's Rip Van Winkle "Rip Van Winkle" has been a well-known story told throughout time. There is not a doubt that as a child, many of you heard the words of Washington Irving's famous tale of the man who slept for twenty years. Nor can one forget the "elves" that Rip Van Winkle spent the night with in the amphitheater. Like many stories, Irving's "Rip Van Winkle" has been told so many times throughout American history that it has lost its original purpose. The story is now remembered for its fairy tale like quality and its appeal to the children and the young at heart. However, when given the chance to delve into the depths of what Irving was trying to portray, one may see the symbolism that played a hand in Irving's development of Rip's character throughout the tale. In writing this tale, Irving compares the character of Van Winkle and his wife to that of Great Britain and the Colonies. Rip Van Winkle was Irving's portrayal of the American colonies. Rip's character was described by Irving as a "simple, good-natured fellow; he was, moreover, a kind neighbor, and an obedient, hen-pecked husband." This description fit the ideal of what American colonist wanted to be. The colonist came over to the colonies to gain freedom from the crown of Great Britain, and in doing so, sought the life full of peaceful things. However, still being under the rule of Great Britain many of the colonists felt that they were still being pecked away by the hand of the crown. Although in a new country, they were expected to follow the rules and the ways of their countrymen over seas. However, by coming to the Colonies, these individuals as portrayed in Rip's character, although... ...ence a freedom that their parents only knew for the last part of their life. Irving does state that Rip had a flaw within the composition of his character. He defines Rip's character as easily distracted and averted from any sort of profitable labor. However, Irving does mention that it was not from want or perseverance. In other words, Great Britain would love to believe that because the colonists want to diverge from the rule of Great Britain that they are lazy and undisciplined. Unfortunately for the Great Britains this was not the case for the colonists. Since the American colonies were such a new entity profitable work was hard to come by. Therefore, many of the colonists found it beneficial to help others along he way. This unselfish attitude aided one's neighbor in getting one step closer to a goal of independence from the rule of the crown.

Formulate and implementation of research question following agreed procedures and to specifications Essay

How can Ferrero attract more customers to its brand therefore increasing its market share in Shanghai? Reason to choose this working titleï ¼Å¡ China’s economic development and social openness is growing, and larger imports of goods from abroad. Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades. With double-digit growth year after year, the market offers huge opportunities for development but also requires foreign companies the implementation of consistent marketing strategies and proper targeting to meet local consumers buying patterns. As for Ferrero, there are already many chocolate brands in China market, such as Dove and Mï ¼â€ M. So, it is really important to ensure the present strategy of Ferrero is appropriate for China market, and the methods of how to attract more customers. In order to appeal to more customers by enhancing Ferrero’s market sale in China becomes the mainly concept in my research. Background of Ferrero History of Ferrero In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be spread on bread, and called it Pasta Gianduja. Ferrero created the new company to produce and market it. Later on his sons became joint chief executives. Michele Ferrero modified his father’s recipe to produce Nutella, which was first sold in 1964 and has become popular around the world. The company places great emphasis on secrecy, reportedly to guard against industrial espionage. It has never held a press conference and does not allow media visits to its plants. Ferrero’s products are made with machines designed by an in-house engineering department. Products In addition to Nutella, Ferrero produces many other products, including Ferrero Rocher, Pocket Coffee, Mon Chà ©ri, Giotto, Confetteria Raffaello coconut cream candy, Hanuta chocolate hazelnut-filled wafers, the Kinder line of products, as well as the Tic Tac breath mints. Ferrero also produces the Kinder product series and The company received an innovation award for the frozen products called â€Å"Gran Soleil† in March 2011. The main background and related research content Ferrero is an Italian manufacturer of chocolate and other confectionery products. It was founded by confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy. Reputation Institute’s 2009 survey ranks Ferrero as the most reputable company in the world. Ferrero is a private company owned by the Ferrero family and has been described as â€Å"one of the world’s most secretive firms†. The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories and approximately 21,500 employees. Ferrero International SA’s headquarters is in Luxembourg. Its German factory is the largest of all and Pasquale Giorgio is its current CEO. High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for customers: these are Ferrero’s â€Å"key words† and values which have helped make its confectionery well-known and loved by millions of cons umers all over the world. And I will focus on how to attract consumers through the advantages of products for Ferrero in the competitive market. Purpose The aim of this essay is to conduct a market research to explore the opportunities that Ferrero can still exploit in the chocolate market in China. Moreover, the objective of my tentative research will be listed as follows. Theories and marketing concepts are used to analysis the Chinese consuming behavior, which plays a very important role in shaping the market of chocolate. Environment has to offer in relation to the features and the objectives of the company analyzed, the research focuses on the marketing strategy adopted by Ferrero in China. The evolution of its marketing approach is studied into details, in order to highlight what are the key success factors for Ferrero. Ferrero’s marketing tools, data collected from  the survey and a case study are applied to develop viable marketing strategies that aim to take full advantage of a market that offers considerable resources still unexplored by the company. Findings reveal that the possibilities for Ferrero to expand in t he market of chocolate for self-consumption in China are enormous. According to these, this essay is going to analysis the SWOT and PEST of Ferrero. And find out how Ferrero takes into consideration local consumers’ needs and wants in the formation of the marketing mix of its products. Scope Ferrero is an international company, and Corporation engages in a diverse range of businesses, so I just research the Ferrero’s market sale in China chocolate market. I will find out a theoretical review regarding the implementation of a complete and sound market analysis, executed through the application of theoretical models, information and data collected from appropriate and academic research and surveys conducted on the field. Besides, I am going to gather information from outside through questionnaire format to investigate local customers in two weeks. Not only hand out questionnaires to the public in the open, but also distribute them by e-mail or website. And I will interview some marketing personnel who worked in hypermarkets to perfect the information resources. Theoretical framework For the part of theoretical framework, SWOT and PEST will full-scale propose about advantage and disadvantage of Ferrero’s market sale in China. a) SWOT S: 1. Brand advantage: being the first company to introduce chocolate in the country soon after its reopening to the outside world, Ferrero succeeded in establishing its chocolate as a luxurious and exotic product. 2. Marketing benefit: do not have joint venture enterprises and manufacturers in China. Make the decision more flexible with fewer risks. 3. Source of origin in Europe: the country of origin is Italy. 4. Technological superiority: possesses of more than 60 years’ experience and advanced craft technology of making chocolate. 5. Quality advantage: regardless of cost, has always been sticking to the best natural raw material, including hazelnut, cocoa, and  coffee beans. W: 1. Sales disadvantage: there is no production factory in China, so it carries many time-consuming in the transport. 2. The price is too expensive. 3. Without some sort of specific policies: compared with China’s domestic brands of chocolate, Ferrero lack of government policies to protect its market sale. 4. The lack of brand management: copies are full of Chinese market. For example, intellectual property rights cases of Montresor (zhangjiagang) food co. Ltd. O: 1. The chocolate market in China has great development potential: Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades, the China chocolate market offers huge opportunities for development. 2. For competitors: for example, Leconte did not set up the premium brand image. And it is a opportunity for Ferrero. T: There are too much competitors in the chocolate high-end market; Ferrero has only a limited presence in China’s marketplace, which is 2.32%. b) PEST Political: China’s entry into the WTO, international trade and further strengthening of internal and external communication become more and more. Also it is the main reason that Ferrero can enter the Chinese market. Italy is in the European Union: In recent years, China trades more with the EU than any other partner. The products of Ferrero certified by SGS, food safety certification, IOS and GMP Economic: There is an expanding market in China for chocolate Cost-conscious Increasing of average Chinese income Social-cultural: Chinese customers become more health conscious Chocolate shows how people’s physical and cultural lives are changing Have been retained by Ferrero loyalty Technology: Strengthen the development of new tastes Continuous improvement in terms of chocolate preservation Growth of internet use to increase demand for online and mobile phone shopping Conclusion (size 14) (Insert conclusion text here – size 12) Recommendations (size 14) (Insert recommendations here in BULLET POINT FORMAT – size 12) List of references – Harvard References (size 16) (List references here in Harvard format – size 12) (If you are having problems with referencing – see your lecturer for guidance)

The Birth of Computer Programming essays

The Birth of Computer Programming essays In a world of men, for men, and made by men, there were a lucky few women who could stand up and be noticed. In the early nineteenth century, Lovelace Augusta Byron King, Countess of Lovelace, made her mark among the world of men that has influenced even todays world. She was the Enchantress of Numbers and the Mother of Computer Programming. The world of computers began with the futuristic knowledge of one Charles Babbage and one Lady Lovelace, who appeared to know more about Babbages Analytical Engine than he himself knew. At the time of Lovelaces discoveries, women were only just beginning to take part in the scientific world, and her love of mathematics drove her straight into the world of men. Her upbringing, her search for more knowledge, her love of mathematics, and her inherited writing abilities brought to life what we know today as computer programming or computer science. Lovelace Augusta Byron was born to the famous British poet George Gordon Byron (Lord Byron), and Anne Isabella Milbanke on December 10, 1815. Her parents marriage lasted the short time of one year, and one month after Lovelace was born, Lord Byron left. From that point in time until her death, Lovelaces life was governed by her domineering mother. As a child, Lovelaces tutors and governesses were all instructed to teach her the discipline of mathematics and music in such a way that Lovelace would never find the love of writing that her father possessed. For fear that Lovelace would develop the same mood swings and torments that her father had, Lovelace was not allowed to really read her fathers poetry. There were claims that Annabella, as her mother was called, kept Lord Byrons poetry in a case that Lovelace could access at anytime. She was even encouraged to read the poetry later on in life, but the discipline, as Annabella called it, of mathematics had ...

How is Juliet presented to the audience at the beginning of the play Essays

How is Juliet presented to the audience at the beginning of the play Essays How is Juliet presented to the audience at the beginning of the play Essay How is Juliet presented to the audience at the beginning of the play Essay Romeo and Juliet are clearly famous literature characters with definite labels and expectations of both of them. Before reading the play, a clear expectation of Juliets character is respected and holds powerful position in society due to the status of her family. Furthermore I expected Juliet to be a self-conscious character, with a constant worry over her appearance to others. However this is not the case. Juliet acts differently to her expectations to the audience.Juliet first appears in Act 1 Scene 3 when she is called upon by Lady Capulet, her first appearance to the audience is as though she is acting as a servant for Lady Capulet. Madam, I am here. What is your will? Surprisingly she shows a sense of loyalty towards her mother, furthermore she appears to commonly act as a servant for her mother by the language she uses when talking to her.My thoughts of a mother and daughter relationship would definitely not involve a servant act, played by the daughter. This is surprising as my main expectation of Juliet was as a respected individual. Being called upon by Lady Capulet suggests to the audience, that perhaps Juliet has little importance in the play. In addition to this, Juliet is a young girl in a difficult social position. Her behaviour throughout the play reflects that.A clear lack of closeness can be seen between Lady Capulet and Juliet at the start of Act 1 Scene 3, Nurse where is my daughter? Lady Capulet gives off an impression that she is un-aware of Juliets actions. She also seems un-comfortable and shows an awkward tone during the presence of Juliet. It seems she isnt quite sure what her role as a mother really is. Nurse, give leave awhile: We must talk in secret. Nurse, come back again. Lady Capulet shows an insecure relationship with Juliet here, perhaps she has always had guidance of the Nurse. A mother daughter relationship should include openness, however Lady Capulet cannot be open with Juliet, the Nurse is used as a kind of surrogate.Unlike Lady Capulet, the Nurse seems to be able to interact with Juliet. The two seem to be able to relate and a clear relationship can be seen by the audience. Go girl, seek happy nights to happy days. The Nurse wants Juliet to be happy and shows affection towards Juliet. Perhaps this is because she feels it is her duty because she is close to Juliet. In addition she might feel sorry for Juliet because she doesnt seem to receive any support or real emotion from Lady Capulet. The Nurse seems to understand Juliet; she seems to know what is best for her. Maybe Lady Capulet uses the Nurse to guide Juliet because she thinks the Nurse is better at it.A main expectation I had of Juliet would definitely give her a manipulative and commanding personality. Interestingly she does not give off a commanding side to the audience. Despite this she does give off a stronger appearance than Romeo. During her first meeting with Romeo, she is the character in the stronger position. A clear anticipation of Romeo before the play is a strong, hero type character. Surprisingly he seems a little weaker and sensitive than expected.During the scene where he is wandering from the rest of the Montagues, he shows a more affectionate side than the rest of the Montagues and appears to be different. A major similarity that can be seen between Romeo and Juliet is that they both appear to be detached from the rest. Juliet is introduced off-stage, Romeo is moping about a lost love. They seem to be slightly individual to everyone else and this gives them a more personal appearance to the audience. They have a different character and are not just average.Interestingly a connection can be seen between Romeo and Juliet immediately at their meeting. A spark can be seen between the two characters. Going against my expectation of Romeos strong character, we find him chasing Juliet and immediately showing affection towards her. Surprisingly not for the first time Romeo finds himself i n a weak position, within the Capulet party.Juliet expresses a different side during the presence of Romeo. Between them they find themselves almost rebelling against their expectations. Juliet is supposed to be marrying Paris however finds herself falling in love with Romeo. She shows signs of strength and wants to do what she wants to do. Romeo seems to launch straight into his love for Juliet. Did my heart love till now? Forswear it, sight, for I neer saw true beauty till this night. Romeo shows signs of his affection and sensitivity here and that he is not such a strong character he could be expected to be. A question can be asked that can Romeo really fall in love straight away. Perhaps he doesnt know what love really means.Unlike Romeo, Juliet doesnt launch straight into her love for Romeo. She is playing a more hard to get role and this is shown in the famous Shakespeare balcony scene. For the second time in the play Romeo finds himself in a weaker position. Juliet has a high er stance and her strong role is represented by her introduction to the scene in a position up high in the balcony. It is as if she is looking down upon Romeo. This furthermore suggests Juliet has more importance than Romeo. In this scene Romeo again launches straight in to telling Juliet how he feels.He shows a little too much emotion and this suggests he is slightly weaker and sensitive. With loves light wings did I oerperch these walls, for stony limits cannot hold love out Juliet simply replies with If they do see thee they will murder thee. We are now aware that Juliet is thinking more of the well being of Romeo and the consequences of his actions. She is also scared that Romeo will be caught and would rather him be safe than them share their love. This also shows she is less sensitive, rather more sensible than Romeo. She is showing her intelligent side, which the audience only clearly sees during the presence of her Romeo.Juliet is clearly thinking more realistically than Rom eo. She is telling him to think more seriously about his love for her. It is too rash, too unadvised, too sudden, too like the lightening. Romeo keeps coming out with soppy lines trying to impress Juliet and she is telling him to be serious and realistic. This suggests that Juliet thinks more clearly and intelligently, unlike Romeo who tries to impress Juliet. Juliet boldly states that she is worth more than other girls and Romeo will have to do more than come out with soppy weak comments trying to impress her. At this point Juliet shows her stronger side we only seem to see her express during the presence of Romeo. Our opinions then change from the servant like girl we are first introduced too and are expectations begin to get met.

Juvenile Delinquency Essay Example | Topics and Well Written Essays - 1000 words - 1

Juvenile Delinquency - Essay Example Cox, Allen, Hanser, and Conrad point out that delinquent and criminal behavior are part of the various human social behaviors. Thus, children learn the behavior just like the other social behaviors. As the theory suggests, teenagers are the most affected. Through conditioning were an undesirable behavior is punished and the wanted behavior awarded, one can learn any social behavior. Therefore, once a person starts to exhibit delinquent behavior, he or she can be stopped by utilizing the conditioning technique. Parents have a significant role to play in behavior modification where they guide their children to adopt socially acceptable behaviors. Strengthening the positive behavior aids in change achievement. For instance, it can be argued that the delinquent behavior of Shawn was learned from his mother. Consumption of illicit drugs in the United States including alcohol is a crime among juveniles. Despite the knowledge of the constitutional provision, Shawn’s mother introduced her son to alcohol intake.In addition to alcohol, Shawn started using other hard drugs like marijuana. Evidently, he got into a company of teenagers indulging in drug and substance abuse. He succumbed to peer pressure. At some point, Shawn and his friends were charged with robbery with violence from one of their schoolmates. This behavior might have developed over time with the increased consumption of marijuana, alcohol, and delinquent company. It is believed that he had issues with his father since he did not approve of his drug and substance abuse at his age.

Social Media and Television Research Paper Example | Topics and Well Written Essays - 2000 words

Social Media and Television - Research Paper Example The same have become very useful in communication. Meetings of high orders have been held in Facebook and LinkedIn; many scholarly materials in video or print form are being shared on these sites, and many great ideas are being exchanged on the very web pages. It is on these web sites that modern technology is met. These include the advertisements of new products in the market, new job opportunities, the next big event in a field or region regarding a group, weddings, church based meetings and many more. The engagement levels in the social media automatically outwit the controlled engagement on the traditional TV programs, which are not interactive at all. Instead of watching a performer on TV, young and informed people would prefer watching the same performer on YouTube and get responses from other friends about the music or the talk being watched (Silverman, 156). At the same time, the computers and smart phones are enabling the viewers to multi task by engaging many chat options a nd reaching a vast majority instantly. Thus, the social media and its encroachment into the TV and communication world had to be handled with care to engage the usefulness while spending time proportionally. It is on this line of argument that the managers of the TV stations and inventors of programs borrowed the idea of incorporating social media into the TV news programs and other interesting programs whether they are educative, entertaining, or just informative. Literature review During this year-2013, concerns have risen on how to incorporate as many social media into the TV programs. An initiative was started whose intention was to make TV shows more interactive and appealing to the social media users in an... The paper talks about that social media are not old in the technology arena, yet it has overtaken very many traditional programs and systems, which do not use technology of the modern time. Computers have developed so drastically that within a very short span one can barely survive without the aid of computers. It is through these computers based, and Internet enabled programs that the analogue world is nearly literally shaken off the market. Television programs have always been aired, and people have watched them with diligence and pathos. News anchors and news reporters have always presented their programs using the analogue systems without any heaviness of the heart since there was no option. On the contrary, no news anchor would be comfortable with the systems used just some ten or so years ago especially in the developed world. According to the paper the use of social media in TV programs is acceptably good idea. It has attracted many viewers back to TV watching, and as has been pointed out in the literature review above, a vast majority will watch TV programs if they are captivating and more involving as compared to one in which the viewer is only a recipient of the messages. Nevertheless, there are a few issues associated with the concept of Social TV, which need to be addressed, or at least viewers be made aware of them since they have impacts upon the viewers. One of the issues is the dependency on TV programs for consolation, companionship and comfort through the process commonly referred to as Social Surrogacy Hypothesis. Trere is an analysis of social media which has gone deep into the TV programs and it is been used to promote the programs. The social media has changed the mode of presentation of programs on TVs and has brought many changes to the TV program researches. Based on the awareness that viewers will respond to the programs live, the editors have taken their work more seriously, and no shoddy work is presented.